Couldn’t Afford To Pay Her Cook Once, She Now Owns A Multi-Crore Brand & Stars On Netflix

Not every star kid grows up with an easy life. For Masaba Gupta, childhood came with its own set of challenges. Born to actor Neena Gupta and legendary West Indies cricketer Vivian Richards, Masaba grew up longing for her father while being raised by a single mother. At a time when society was less accepting, being born out of wedlock brought constant gossip and judgment.

As a child, she was often criticised for her skin tone, hair and identity. Rumours were louder than the truth and public scrutiny became part of her everyday life. But instead of letting negativity define her, Masaba Gupta chose to build her own identity.

In 2009, she launched her fashion label, House of Masaba. Known for bold prints and unique designs, the brand quickly caught attention. Over the years, it grew steadily and carved a strong space in the fashion industry.

Then came the year 2020. The pandemic hit businesses hard and House of Masaba was no exception. Investors warned her that the brand had barely three months left. She was told it would shut down by July 2020. Stores were closed, employees had to be let go and financial support was pulled back. At her lowest point, Masaba didn’t even have ₹12,000 to pay her cook. With only ₹2 lakh left, she cut losses, started making masks and held on with determination.

Just when things seemed impossible, opportunity knocked. Masaba Masaba premiered on Netflix in August 2020. The show changed everything. Within hours of its release, her website recorded massive sales. New customers discovered her brand and old ones returned. House of Masaba was back on its feet.

In 2022, she expanded into beauty with Lovechild, offering makeup, fragrances and body care products. In less than three years, the brand grew into a major player, reporting ₹116 crore in annual revenue as of March 31, 2025. By August 31, 2025, it employed 201 people and ranked 49^th among 828 competitors.

Masaba Gupta’s journey is proof that resilience, courage and self-belief can turn even the toughest setbacks into powerful comebacks.

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