How to Increase Instagram Followers

When it comes to establishing a social presence, many brands rely on Instagram. You can drive traffic, boost sales, and improve customer interaction by utilizing proper marketing on this platform. You are not alone, though, if your Instagram following and interaction are unsatisfactory. Therefore, in this article, we’ll share some strategies on how to increase Instagram followers.

The strategies we’ll share will help you grow your followers, views, and likes. You can check out iDigic to learn how some tools can help you accomplish this. So, these strategies do not involve cutting corners or using bots that might get your account banned. With that said, let’s look at some of the strategies you can apply to increase followers on the Gram. 

Optimize your Account

Think about how your company profile is set up before you start worrying about getting followers. Does your profile look like what you want and meets your needs? You need to consider the following aspects of your account:

• Instagram bio: this includes your branded hashtag and/or tagline and slogan.
• Profile picture
• Bio link and the site it leads visitors to. 

These little elements form your Instagram brand identity. More importantly, they affect the discoverability of your account. Creating an account friendly for followers entails:

• Using a username that makes searches easy: Use either your brand name or whatever is closest to your current social media accounts. If your name is too long, use a shortened variation that your audience would know. 
• Making your profile photo professional: Using a well-sized logo is ideal for your profile picture. Any text in your profile photo should be readable on a smartphone.
•  Considering where your bio links to: This is absolutely essential if Instagram followers are to become significant traffic or clients. Your only means of directing social traffic to your website and marketing is here.

Linking to your homepage is okay but not usually optimal. One social landing page pointing to several links can help to promote more significant interactions. This allows your audience complete control on how they interact with your company moving forward. For your followers, this implies better experience.

Have a Regular Content Calendar

On Instagram, momentum is everything. Random posting on the Gram probably won’t get you followers. Your audience grows from your creation of value and content. You keep them by regularly doing this. 

Maintaining a consistent publishing schedule is, therefore, quite crucial. Regarding when and how much content you should post, there is no fixed amount. You can read this article to learn how often your business should post. Most brands publish either daily or close to every day.

Plan Instagram Posts Ahead of Time

Unquestionably, the Instagram algorithm determines reach. Still, timing your postings will help them to be more visible. Anything you can do to maximize engagement benefits you.

Content scheduled ahead guarantees control and organization. Instagram scheduling tools enable you to reach that pace we discussed. So, search online and take advantage of such tools.

Interact with Brand Advocates and Customers

Finding ways to increase followers on the Gram requires interacting with your audience. Reacting to and re-publishing their posts is among the finest methods to achieve that. By doing this, you increase customer loyalty. 

Display your Instagram Everywhere

If gaining more followers is your target, be bold about advertising your Gram account. There isn’t one single approach for promoting your account. The following are some ideas you could try:

• Include social media symbols into your marketing emails and website: Social media symbols help visitors to find your company and enable you to interact with clients.
• Show an Instagram feed right on your homepage or product pages: Several e-commerce companies have set aside UGC feeds on-site.
• Post announcements on other social media networks or re-share Instagram-specific material: You might discuss, for instance, a forthcoming IG Live on Facebook or TikTok.

Share Material that Fans Would Truly Like to View

There are very many factors to take into account when it comes to posting on the Gram. The erratic nature of Instagram’s algorithm doesn’t help. In terms of style and timing, what works for one brand might not be so for the next.

Certain brands, for instance, swear by Stories, while others are completely in on Reels. Both strategies are viable. You can visit https://www.socialpilot.co/ to learn how to use Stories and Reels to boost engagement. Instagram will soon show you that certain material receives more likes than others. 

For this reason, testing is quite crucial. Analyzing those variables, we discussed previously will help you to be sure of your content approach. And try looking at your rivals if you’re not sure where to start. Amazingly 90% of brands claim that social media data keeps them current with rival social accounts.

Clearly, you shouldn’t copy your rivals. Having said that, you can note what they publish or do to generate engagement.  A little competitive study can go far.

Oh, and pay close attention to new trends. This will help you not to overlook chances for to join popular content forms. Doing this is a great way to increase visibility and attract new followers.

Speak with your Audience Meaningfully

Instagram is ideal for back-and-forth communication with followers. Similarly, a lot of popular post ideas revolve around asking questions and having a conversation for a purpose. Impromptu questions, shipping issues, or compliments for purchases are fair game. 

Being quick and helpful demonstrates to others your concern. Once you start behaving more personally, you will be astonished at how many people follow you on the Gram. People tend to do business with a company after following them on social media. So, make every interaction count. 

Once more, aim to answer as many questions or comments as you can. This could either create or break someone’s inclination to be a long-term consumer or follower. So, start interacting meaningfully today!

Conclusion

There are many ways to increase your Instagram followers organically. The advantage of an organic approach is that you’d benefit greatly from it in the long run. While the process might seem slow initially, the yields are great. To help you achieve your goal, we’ve discussed some of the best ways to increase your followers in this article.

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